Class meets X: E Corps and intersectionality

Cultural capital exerts much power in the advertising and media industry. The elite become ‘tastemakers’, deciding what’s legitimate in terms of education, tastes, and dress, to name a few. At E Corps, we focus on how cultural capital affects working class Adlanders - namely because the industry has overlooked class. But during the process, we’ve uncovered findings with a far wider impact on diversity across different groups.

We’ve discovered how the elite’s cultural capital reduces working class confidence and hinders their progress. Here, we share how the same mechanism repeats itself with other underrepresented groups, why it’s mirrored with these other groups, and what this means for the industry.

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