E Corps
It's do or die time for the advertising and media industry.
Thank goodness for E Corps.
Certified E Corps are a class act. They understand to be truly effective, organisations must break the hold of middle class cultural capital. Only then, can we foster confidence and unlock creativity.
Listen up, Adland
Creatively awarded campaigns are now at their least effective in 24 years (Field, 2019).
Adland has forgotten half the population.
Adland has forgotten the working classes.
Only 19% of the industry are from working class backgrounds, yet comprise 39% of the UK working population (IPA 2021). And because the industry doesn't reflect the population, it doesn't have the cultural capital to connect with the population.
We've discovered severing cultural capital from class creates confidence in everyone in the industry - not just working class adlanders.
And we've learned we can do this through the power of voice.
Let's build confidence to regain creativity and effectiveness. Let's make ads that sell.
Welcome to E Corps, where voice breaks the class ceiling.
E is for Effectiveness
Adland is already losing clients to creators who can help connect better with all their consumers (WARC 2021). Cutting the tie between class and cultural capital, E Corps are building working class confidence and representative agencies. Agencies that foster creativity, understand their customers and will grow their businesses. E Corp Certification is the most powerful way to build credibility, trust, and value.
"Inclusion is not a matter of political correctness. It is the key to growth."